Reviewed · JACK THE RIPPER TOURS
London: Jack The Ripper and Sherlock Holmes Bus Tour
Jack the Ripper’s murder trail is the main event here. After a coach ride through central London, you leave the bus for a roughly 90-minute walk through streets tied to the 1888 killings. The stories are grim, but the setting makes them feel real: narrow lanes, old market ground, and the East End after dark.
I like the way this tour mixes Victorian crime with wider London history, from public executions to the Cock Lane ghost. I also like the practical coach ride, which lets you see Westminster, Big Ben, and other landmarks before walking. The main drawback is that the Sherlock Holmes part is fairly thin, and the pub may be closed when you arrive.
Key points
- Jack the Ripper’s five murder sites: Follow the known death trail and hear the evidence behind the still-unsolved crimes.
- A 90-minute walking section: Comfortable shoes matter, and rain or strong wind can make the experience less pleasant.
- Smithfield Market after dark: Hear about William Wallace, body snatchers, executions, and London’s stranger tales.
- A coach tour of central London: See major sights while moving from Victoria toward the darker stories of the East End.
- Skilled live guides: Magnus, Allan, Andrew, Sinead, and others have been praised for humor, energy, and clear storytelling.
- A limited Sherlock Holmes finish: You end near the Sherlock Holmes Pub, but the pub visit and Holmes content should not be your main reason for booking.
What the evening is really about

This is best understood as a Jack the Ripper and haunted London tour with a Sherlock Holmes-themed ending. The title suggests equal time for Holmes and the Ripper, but the bulk of the evening concerns Victorian crime, death, punishment, ghosts, and the social conditions of 19th-century London.
You begin at Gate 0 of Victoria Coach Station on Buckingham Palace Road. Finding the correct departure point can take a few minutes, since the coach station has several bays and plenty of buses moving around. Read your confirmation carefully and arrive early enough to locate Gate 0 without rushing.
The three-hour format gives you two different experiences. First comes the coach ride through central London. Then the tour shifts to walking, mainly around Smithfield and the East End. I like that arrangement because you cover a lot of ground without spending the entire evening on foot, but you still get time in the streets connected with the stories.
The live guide does most of the work. The strongest guides named in the feedback include Magnus, Allan, Andrew, and Sinead. Their styles differ, but the recurring strengths are humor, energy, clear explanations, and a strong command of the subject. This matters here. A Jack the Ripper tour can quickly become a list of names and grisly details unless the guide gives each place a setting and a human story.
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From Westminster executions to the Old Bailey

The coach portion begins with some of London’s best-known sights. You hear about the great figures buried at Westminster Abbey and pass Banqueting House, associated with the execution of Charles I. These landmarks give the evening a useful starting point: London’s past was not only grand and royal, but also public, violent, and often theatrical.
The guide explains how public executions worked and how an executioner might raise a severed head toward the crowd. That material is graphic, so this is not a gentle sightseeing trip. Still, it provides context for the later Ripper stories. Public punishment, crowds, spectacle, and gruesome crime all formed part of the city’s older culture.
You also pass the Old Bailey, the site associated with many public hangings. The coach lets you see these places without spending extra time walking between them. It is a good use of the bus, particularly for anyone who wants a broader look at London rather than a tour limited to the murder sites.
The route also passes the Royal London Hospital, linked with Joseph Merrick, known as the Elephant Man. The guide connects the place with Merrick’s life and the medical world of Victorian London. This stop is not a long visit, but it adds a human story that is different from the murder cases.
One entertaining but disturbing thread concerns Mrs. Lovett’s pie shop and the tale of meat sold after a murderous barber supplied the ingredients. The story fits the evening’s dark tone, though you should expect a mixture of documented history, folklore, and popular storytelling rather than a formal academic lecture.
Walking through Smithfield after dark
The walking part begins around Smithfield Market. In daylight, the area is part of modern London. At night, with the market quieter, it offers a better setting for stories about punishment, body snatching, and old crimes.
Smithfield was once associated with public executions, and the guide points out the plaque connected with William Wallace, the figure often linked with the Braveheart story. You hear how Wallace was tortured and executed, along with other details about the violent use of public spaces.
The body-snatching stories are especially fitting here. In the 19th century, people dug up bodies from local cemeteries and sold them for medical study. The guide uses these accounts to explain why fear of grave robbers became such a strong part of London folklore. This section is not about Jack the Ripper, but it helps you see how anxiety about death and the body shaped Victorian life.
Another story concerns Fanny Lynes and the Cock Lane ghost. The tale involves sex, debt, arsenic poisoning, and séances, so it has all the ingredients of a Victorian scandal. Listen for the scratching associated with the supposed ghost, though the atmosphere comes mainly from the storytelling and the old streets rather than any promised supernatural event.
This is where comfortable shoes become important. The walking pace is described as manageable, but the tour includes a substantial amount of walking. One guide compared the walk to about 90 minutes, and the group moves between several locations. You do not need hiking gear, but smart shoes with hard soles are a poor choice on wet streets.
Wind and traffic can also affect the walking section. A few people found it harder to hear in noisy conditions or when the group became spread out. Stay close to the guide and position yourself where you can hear clearly. The bus has no bathroom, so use facilities before departure.
Following Jack the Ripper into the East End

The coach takes you toward the East End, where the tour turns fully to Jack the Ripper. In 1888, this part of London was associated with poverty, overcrowding, crime, alcohol, and prostitution. The guide describes the five canonical victims and traces the route between the known murder locations.
The value of this section is not simply seeing a plaque or standing at an address. Much of the original setting has changed, and modern streets do not reproduce the East End of 1888. The guide supplies the missing detail by explaining where bodies were found, how the police interpreted the evidence, and what is known about each victim.
You follow the path of the murders and examine the clues behind the still-unsolved case. The guide also discusses the question of motive and the possible identity of the killer. Good storytelling keeps the mystery open without pretending that one theory has been proven.
Expect graphic descriptions. One 15-year-old enjoyed the tour, but the guide can be direct about the killings. The experience is not suited to children under 12, and parents should decide for themselves if older children are comfortable with material about murder, violence, and Victorian exploitation.
The strongest guides make this portion interactive. Allan Doyle, Magnus, and others have been singled out for keeping the group involved while still explaining the facts. Humor is used to relieve the tension, not to make light of the victims. That balance will suit you if you want something more engaging than a dry historical lecture.
The atmosphere depends partly on the weather. A mild, dry evening can make the walk eerie and memorable. Rain, cold, or strong wind can turn the same route into a test of patience. Bring a weatherproof layer and shoes that can handle wet pavement. The tour runs after dark, so your comfort matters more than it would on a daytime sightseeing walk.
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The Sherlock Holmes Pub ending
The tour is scheduled to finish at the Sherlock Holmes Pub near Trafalgar Square. The pub contains Holmes memorabilia and serves food, including a traditional fish and chip supper that you can order from the bar.
This is a pleasant idea, but set your expectations carefully. The Holmes material is mostly a finishing touch rather than a major part of the tour. Several people who liked the evening still felt disappointed that Sherlock Holmes received little attention beyond the pub stop.
There is also no guarantee that the pub will be open for a full visit. On at least one occasion, it was closed to the public for private events. If seeing the memorabilia or eating there is important to you, treat it as a possible bonus rather than a promised centerpiece. The tour can still finish near Trafalgar Square even if the pub itself is unavailable.
Because the activity ends there rather than returning to Victoria Coach Station, plan your onward journey from central London. The supplied meeting information says the activity ends back at the meeting point, but the more specific tour note places the finish near the Sherlock Holmes Pub. I would follow the booking confirmation for the exact arrangement and avoid assuming you will return to Victoria.
Is $80.82 a fair price?
At $80.82 per person, this is not a budget walk. The price includes the coach, a live English-speaking guide, and the Smithfield walking tour. Food and drinks cost extra.
I think the value depends on what you want from the evening. If you only want the Ripper murder sites, a walking tour may cost less and give you more time in the East End. This tour earns part of its price by adding the central London coach ride, Westminster stories, Smithfield, the Old Bailey, the Elephant Man connection, and the ghost and body-snatching tales.
The coach is also useful for anyone who prefers not to walk across London between separate areas. You get a broad route in three hours, with the guide filling the travel time with history rather than leaving you to watch traffic.
The price is harder to justify if your main goal is Sherlock Holmes. The pub stop is short, food is not included, and the Holmes material is limited. Book this for the mix of Jack the Ripper, Victorian London, and evening sightseeing, not for a full Sherlock Holmes tour.
Free cancellation is available up to 24 hours before the start, and you can reserve now and pay later. Those terms help if your London plans are still shifting.
Who should book this tour?
I would recommend it to adults who enjoy crime history, old London stories, and theatrical guiding. It also suits visitors who want to see central London from a coach before spending part of the evening on foot.
It is a good choice for a parent with a teenager who is comfortable with graphic history. The material is too dark for children under 12, and the tour is not suitable for wheelchair users because of the walking portion.
You should also be happy listening in English. The live guide speaks English, and much of the value comes from following a long spoken narrative in traffic, on a coach, and outdoors. If you find it hard to hear in noisy places, stay near the guide during the walk.
I would skip it if you want a quiet sightseeing ride, a polished museum experience, or a gentle ghost story. I would also skip it if rain is likely and you dislike outdoor walking. The route is atmospheric, but the weather is part of the bargain.
Practical details before you go
Wear comfortable shoes and bring a coat suited to the forecast. The tour takes place after dark, includes outdoor walking, and can feel exposed in windy weather.
Meet at Gate 0, Victoria Coach Station, 164 Buckingham Palace Road, London SW1W 9TP. Look at your confirmation before arriving, since the station can be confusing and the correct bay may not be obvious.
Pets are not allowed. Food and drinks are not included, though you may be able to order a fish and chip supper at the Sherlock Holmes Pub if it is open.
The rating is 3.9 from 195 reviews, which fits the experience well. The guides receive the strongest praise, while the main complaints concern the limited Holmes content, finding the departure point, hearing over traffic, and the possibility that the pub is closed.
Should you book it?
Book this tour if you want a lively Jack the Ripper evening with extra Victorian London stories and you like a guide who can turn grim material into an engaging performance. Magnus, Allan, Andrew, Sinead, and other guides have been praised for humor, energy, and strong command of the subject.
Do not book it expecting equal time for Sherlock Holmes. The Holmes Pub is a useful ending near Trafalgar Square, but the real experience is the Ripper trail, Smithfield after dark, and the unsettling history between the two. For the right audience, the coach and walking combination gives you a lot of London in three hours, with just enough mystery to keep the questions alive.
FAQ
How long is the Jack the Ripper and Sherlock Holmes Bus Tour?
The tour lasts three hours. Check availability for the specific starting time.
Where does the tour begin?
It begins at Gate 0 of Victoria Coach Station, 164 Buckingham Palace Road, London SW1W 9TP.
Where does the tour finish?
The tour finishes near the Sherlock Holmes Pub by Trafalgar Square. Follow your confirmation for the exact end arrangements.
Is transportation included?
Yes. Transportation by coach and a live English-speaking guide are included.
Is food included in the ticket?
No. Food and drinks are not included. The Sherlock Holmes Pub serves food, including fish and chips, which you can order separately if the pub is open.
How much walking is involved?
The tour includes a walking section through Smithfield Market and the Jack the Ripper locations. The walk lasts roughly 90 minutes, so comfortable shoes are important.
Is the tour suitable for children?
The tour is not suitable for children under 12. The guide may give graphic descriptions of murder and violence.
Can I cancel my booking?
Yes. You can cancel up to 24 hours in advance for a full refund. You can also reserve now and pay later.
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