Reviewed · FOOD TOURS
NO DIET CLUB – Bike and Food tour in London !
London’s food scene is the real star here. In 3.5 hours, you move between South Bank and Camden markets, tasting food from several countries instead of sitting through a long lecture about the city. Halloumi fries, Argentinian meat, Indian dosa, grilled cheese, hot chocolate, tea, and other bites may appear, depending on the day.
I like the relaxed mix of food, movement, and local recommendations. I also like that the guides, including Florian, Pauline, Géraud, Barbara, Zoe, and others, are part of the fun rather than simply pointing out buildings. The main drawback is simple: this is often more of a walking food tour with some cycling than a true bike tour, and the gap between food stops can be long.
Key points to know before booking

- South Bank and Camden are the main food stops, with several small tastings at each market.
- Cycling is part of the experience, but walking takes up plenty of the time.
- Bike rental costs £4 for the whole day, with no deposit, and the tour team helps arrange it.
- Food from around the world can include halloumi fries, dosa, Argentinian meat, grilled cheese, and an English burrito.
- The pace is social and informal, with bad jokes, shared plates, and time to meet people.
- Heavy rain does not cancel the outing, since the route can switch to walking and buses.
A food tour built around London’s markets

The No Diet Club began in London street food markets in 2017, and that origin still shapes the experience. This is not a formal tasting menu or a history walk. It is a moving meal, built around the city’s mix of cultures and the quick, casual food sold in market stalls.
You meet in front of the Archduke restaurant. From there, the exact order of the route can vary, but the experience links market food with a ride or walk through central London. The food is included in the tour price, so you are not constantly reaching for your wallet at each stall.
That matters in London, where several small purchases can quickly become expensive. At $81 per person, the tour is not a budget lunch. Still, the price includes a guide, many tastings, the food, and bike rental support. I see the value most clearly if you want an organized introduction to London street food and would otherwise spend much of the day choosing stalls on your own.
You should not book this expecting a full meal at one restaurant. Portions are designed for sharing and sampling. One person found the servings smaller than on other food tours, so come ready to taste a range of things rather than fill up on one large dish.
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South Bank: a lively first round of tastings

South Bank is a fitting place to begin. Its market setting gives you a quick feel for London’s modern food culture, where international cooking sits beside familiar British favorites. The first market stop has included four tastings, though the exact menu can change.
Possible bites include halloumi fries, Argentinian meat, Indian dosa, and an English burrito. The appeal is variety. You might try something you would not order alone, then move on before your appetite settles into one particular cuisine.
The guides help by explaining what each dish is and bringing food to the group. Géraud was especially good at identifying each item as it arrived, a small service that makes a difference when you are sampling unfamiliar food. Pauline has also led the tour, bringing a warm, friendly tone to the stops.
Expect market crowds. Mary from the United States described the experience as primarily walking among many people in London’s food and merchandise markets. That is useful to know before you arrive. You will not spend the afternoon in quiet stalls with an empty path between tables.
If you have limited mobility, the tour is listed as wheelchair accessible, but the busy market setting and amount of walking still matter. Ask the provider about current conditions if you need specific support.
The stretch between markets is part of the tour

The pause between food stops is one of the most important details to understand. You do not eat continuously for 3.5 hours. There is a long break in the middle, giving you time to digest and allowing the group to move from one market area to the next.
This is where the bike element enters, though not always right at the start. Several people expected to ride from the meeting point and found that the bicycles came into play later. Other parts of the route are on foot, and the total balance can depend on the day.
I think that mixed pace works well for most people. London is tiring when you combine crowded markets, food, and constant pedaling. A walk between tastings lets you look around and gives your stomach a rest. But if you are booking because you want a dedicated bicycle sightseeing tour, adjust your expectations.
The ride is best seen as a fun link between food neighborhoods rather than the central purpose of the outing. It helps you cover more ground and gives the tour a little motion, but you should bring comfortable shoes because walking is a major part of the day.
The provider rents bicycles for £4 for the entire day, with no deposit. The tour team arranges the rental with you, which removes some of the usual hassle. In heavy rain, the plan can change to walking and buses, and the activity runs rain or shine.
Camden Market: a second burst of global food

The tour later reaches Camden Market, where you get another group of tastings. The second market has included three samples, giving you a fresh set of flavors after the break.
Camden is a good finishing point for this kind of outing because it combines food stalls with shops and inexpensive gift shopping. The tour ends there, so you can continue browsing after the guide says goodbye. That is handy if you want souvenirs, though it also means the final setting can feel more commercial than the food-focused parts of South Bank.
The Camden tastings may include the best grilled cheese in town, along with other international dishes. Hot chocolate and tea are also listed among the possible food and drink experiences, but you should not assume every advertised item will appear. One person specifically missed both hot chocolate and tea, and menus can shift with stall availability.
This is the sort of tour where flexibility helps. You may receive a different combination of dishes from the examples above. The central promise is a broad set of tastings, not a fixed menu.
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What the guides add to the experience

The guide is a big part of the value. This is not a scripted city lecture, and the tone is intentionally light. Expect jokes, smiles, practical food advice, and comments about the areas you pass through.
Guides have included Florian, Florence, Géraud, Pauline, Barbara, and Zoe. Their style may vary, but the strongest pattern is personal attention. The group size is listed as limited to two participants, which suggests a very small booking setup. At the same time, the tour description speaks about meeting people from around the world, so the social feel may depend on the day’s group arrangement.
You get a list of London recommendations at the end, or during the tour. This can be more useful than a standard restaurant list because the guide has just shown you how the city’s market food works. If you are staying in London for several days, save the names and locations for later meals.
The guides speak English and French. If you want a detailed historical tour, this is not the right choice. The experience specifically avoids long speeches and focuses on eating, moving, and having a good time.
How much food do you actually get?

The food is included, but the amount is best described as a series of shared tastings. At South Bank, you may have around four samples, followed by about three at Camden. That sounds generous, but portions are not necessarily full plates.
I would eat a light breakfast before arriving. Do not come starving, since the gap between markets can be long, but do not eat a large lunch either. The tour is designed to let you try several dishes without turning every stop into a full meal.
Vegetarians are welcome. The examples include several meat-free possibilities, such as halloumi fries, dosa, and grilled cheese. Still, the available dishes can depend on the market stalls that day, so tell the provider about dietary needs before booking if you need more than the general vegetarian option.
The playful name is accurate in spirit. This is not a salad tour. The food leans toward comfort food and market favorites, with fried, cheesy, meaty, and sweet choices. The one thing not included is, jokingly, some salad.
Price, timing, and practical comfort

At $81 per person, this is a midrange London activity. The price makes the most sense for you if you want a guide to handle the food choices, include the tastings, arrange the bike, and lead you between two major market areas.
It is less compelling if you are happy to visit South Bank and Camden on your own. Both markets are accessible without a tour, and you can choose exactly what you want to eat. You are paying here for the structure, explanations, company, and the chance to sample a wide mix without planning every stop.
The tour lasts 3.5 hours. That is long enough to feel like a real outing, but short enough to fit into a full London day. Since you finish at Camden Market, plan your later activities around that location rather than returning to the starting point.
Wear comfortable shoes. This advice matters more than the bicycle detail, since walking through crowded markets and between stops takes real time. Bring clothing suitable for changing weather, too. The tour goes ahead in rain, with walking and buses used if conditions are poor.
Free cancellation is available up to 24 hours in advance, and you can reserve while paying later. Wheelchair access is listed, though the practical ease of the route can depend on market crowds and the day’s transport plan.
Who will enjoy this London food and bike tour?

I would recommend it to someone visiting London for the first time who wants to meet people, taste several cuisines, and get suggestions for later meals. It is also a good fit if you enjoy casual food more than formal dining and like a guide who keeps things lively.
Vegetarians can join, and the English and French language options make the tour accessible to a wider range of visitors. The small-group format should appeal to anyone who dislikes large guided groups and loud, crowded coach tours.
You may want a different activity if your main goal is cycling. The balance is not bike-heavy, and you could spend much of the route on foot. It is also not ideal if you want detailed information about London’s monuments, neighborhoods, or past. The guide may point out areas along the way, but this is a food experience first.
I would also be cautious if you need a predictable menu or large portions. The selection changes, and one person found the tastings lighter than expected. Think of it as a sequence of samples that introduces you to London’s market scene.
Should you book the No Diet Club London tour?

Book it if you want a social food adventure with some cycling, flexible tasting choices, and a guide who can point you toward good places to eat later. The repeated praise for the guides’ warmth, humor, and care is easy to understand from the format: the experience depends less on a grand sight and more on the person leading you through the markets.
Skip it if you want a serious bike tour, a historical walking tour, or a large sit-down meal. The best reason to choose it is the combination of international street food, South Bank, Camden, and friendly conversation. Just allow for crowds, a long break between tastings, and more walking than the title may suggest.
FAQ
How long does the London Bike and Food Tour last?
The tour lasts 3.5 hours. Starting times vary, so check availability when booking.
What food is included?
Many shared tastings are included. Examples include halloumi fries, Argentinian meat, Indian dosa, an English burrito, grilled cheese, hot chocolate, and tea. The exact selection can change.
Is bicycle rental included in the tour price?
Bike rental costs an additional £4 for the whole day. There is no deposit, and the tour team rents the bicycles with you.
Is this mainly a bike tour?
No. The experience includes cycling, but walking is also a major part of the route. The tour may use bikes between food stops, and heavy rain can change the plan to walking and buses.
Can vegetarians join?
Yes. Vegetarians are welcome. The available food depends on the market stalls and selections on the day.
What languages are available, and is the tour wheelchair accessible?
The tour is offered in English and French, and it is listed as wheelchair accessible. You should still consider the crowded market setting and amount of walking when planning.
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